Aspen W
Product Designer
Permanent Resident/No Sponsor Needed
Multidisciplinary Industrial Design & Psychology graduate specializing in human-centered, data-informed design. Experienced in delivering intuitive, scalable solutions for fintech, AI, and consumer products. Proven track record in leading cross-functional teams, optimizing global user experiences, and driving measurable business impact across large-scale platforms and startup environments.
Experience
Product Designer
Tiktok
June 2025-Sep 2025
Designed and optimized multi-country KYC flows for TikTok Pay, Shop, and Live (Vietnam, Malaysia, Indonesia), covering identity verification, face matching, OCR, RFI/EDD, and exception handling.
Improved Vietnam new-user KYC completion rate from 70% to 90% through progress visualization, copy optimization, and streamlined branching logic.
Authored the KYC Vendor Integration SOP, standardizing UI guidelines across multiple vendors, improving delivery consistency and reducing integration time.
Led Refund to Credit transparency project across 4 countries, enhancing refund tracking for mixed-payment and balance withdrawals, reducing user churn.
Conducted competitive analysis (ShopeePay, ZaloPay, Atome, TrueMoney) to inform TikTok PayLater growth strategy in SEA.
XING Art
2022-2025 (Full time) - Present (Consultant)
Designed and launched an AI-powered digital painting software with advanced creative workflows, increasing active user engagement and retention.
Managed full product lifecycle from concept to launch, ensuring usability and scalability.
Conducted market and user research, aligning product roadmap with industry trends.
Secured $300K seed funding from MiraclePlus through design-driven MVP validation.
HMI Designer
Hyundai HATCI Lab
Jan.2025-May.2025
Designed HMI systems for Level 2+/3 autonomous vehicles, integrating biometric sensors, eye-tracking, and AR to enhance safety and usability.
Led usability testing and competitive benchmarking, ensuring compliance with accessibility and regulatory standards.
UX Designer
Vulcan Engineering Solition
Jan.2025 - May.2025
Designed digital workflows for structural engineering approvals, improving engineer–client collaboration and review efficiency.
Undergrad Design Researcher
Shanghai Jiao Tong University
Jun.2024 - Aug 2024
Designed UI for an AI-powered ship recognition platform, contributing to two national first-place awards.
Synthesized technical insights from PhD researchers into intuitive, user-friendly interface solutions.
Designed an AI-driven ship recognition UI, contributing to two national first-place awards.
Contributions: Leveraged tools like Figma, Blender, Rhinoceros, and Keyshot to develop high-impact prototypes, enhancing expertise in user-centric design and AI-driven interface solutions.
Product Designer/Researcher
CDC NWSS Lab
Aug.2023 - Dec 2023
Product Designer
Edison Bike
Jan.2024 - May 2024
Freelancer Designer
Refracted Lab
Jun.2024 - Aug 2024
Architected Web3 interfaces to simplify blockchain tool integration, enhancing usability.
Executed innovative front-end designs while mastering blockchain integration processes and user-centered methodologies.
Refined design processes while deepening expertise in blockchain technologies and user-centered methodologies.
SKILLS
Craft
Strategic direction
User Research
Psychology Statistic
UIUX Design
Product Management
Awards
iF Design Award
IDEA Award
Bredendieck Award*2
Humanitarian Award
Atlanta Design Festival
Design Tools
Advanced proficiency:
Figma, Framer, Lovable.ai, Ps, Ai, Id, Rhinoceros, Keyshots, Fusion 360
Dev Tools
Working knowledge:
HTML, CSS, JS, Cursor, Claude, Xcode, VScode, Adurino IDE, R Studio
EDUCATION
BS in Industrial Design
Georgia Institute of Technology
2021-2024
Graphic Design, User centered Research Method, UI Design Studio, UX Research, Product Design, CAD
BS in Psychology
Georgia Institute of Technology
2023-2026
Research Method, Psychology Statistic, Cognitive Science, Sensation and Perception