Services
Product Design
Category
Fintech
What is Nutra?
Nutra is the budgeting app to help people learn how to manage their finance. It has gamification user experience to help user engage in saving.
Problem
Budgeting is important but very difficult for most new learners, most budgeting apps on the market are overwhelming in content.
Problem
Because most app are built for the highly disciplined.
Problem
But many people want to save — they just need a little help staying consistent.
Research
We identified a large, underserved group of users who lack consistent saving behaviors due to low motivation and overwhelming app experiences.
Research
User Research & Insights
Methodology: Surveys, In-depth Interviews
Participants: Users with self-identified low motivation and discipline
Key Insights:
Users prefer simple, intuitive interactions to avoid feeling overwhelmed.
Gamification elements significantly boost engagement and sustained use.
Personalized nudges and achievable tasks greatly improve consistency and motivation.
User Research
Mental Model of Target User
Analysis
User Journey Map
Research
Market Research
Research
Market Opportunity
Goal
Design Objectives
Lower Entry Barrier: Simplify UI/UX to minimize cognitive load and facilitate effortless onboarding.
Boost Engagement: Integrate playful gamification mechanisms, such as daily saving challenges and interactive rewards.
Personalization: Offer tailored suggestions and tasks based on individual spending habits and saving goals.
Goal
Gamification Matters
Budgeting fails when it feels like a chore. Gamification makes saving engaging and rewarding, turning discipline into habit and greatly improving long-term retention.
Design Decision
Why choose Nuts?
We chose Nut as the virtual assistant because it symbolizes growth, saving, and potential — just like a nut that can grow into something greater. This simple metaphor makes financial progress feel tangible, approachable, and friendly for users.
Process
Ideation & Iterative Process
Conceptualization: Developed Nut, a friendly virtual assistant that accompanies and motivates users.
Process
Low Fi Design
Lower Entry Barrier: Simplify UI/UX to minimize cognitive load and facilitate effortless onboarding.
Boost Engagement: Integrate playful gamification mechanisms, such as daily saving challenges and interactive rewards.
Personalization: Offer tailored suggestions and tasks based on individual spending habits and saving goals.
Ideation & Iterative Process
Conceptualization: Developed Nut, a friendly virtual assistant that accompanies and motivates users.
Process
Ideation
Dashboard
Set a Goal
Design
Low Fi with Interaction
1st User test with Low-fi to test out the UX reliability
Design
Refinement from 1st User test
Design
Low Fidelity Look
Design
User Test Journey Map After
Design
Mid-Fi with Branding
Design
Mock up
Design
Final Design & Key Features
Goal Setting → Users define saving goals with manageable steps.
Daily Challenges → Personalized small tasks encourage incremental savings.
Virtual Assistant Nut → Provides interactive rewards and emotional feedback.
Financial Overview → Clear, friendly data visualization of spending, budgeting, and progress.
Branding 2.0
User Flow for Hi-Fi Design
Revisment From User Test
Design
Design System:
Created comprehensive guidelines to ensure visual and interactive consistency throughout the app.
Final Design & Key Features
Goal Setting: Allows users to establish personalized saving objectives with clear, manageable steps.
Daily Challenges: Suggests actionable daily tasks tailored to users’ spending patterns, encouraging incremental savings.
Virtual Assistant Nut: Offers interactive visual rewards and emotional feedback, enhancing user motivation and app engagement.
Financial Overview: Presents clear data visualization of spending habits, budgets, and savings progress.
Feedback
User Testing & Validation
Through usability testing involving multiple rounds with target users, we refined interactions and ensured the app’s intuitive functionality. Post-testing evaluations showed:
85% increase in user-reported motivation levels.
90% positive feedback on ease-of-use and enjoyment from gamification.
Reflection
Results & Impact
Enhanced user retention through playful interaction design.
Improved user financial behaviors, demonstrating significant positive changes in saving habits among previously unmotivated users.
Garnered overwhelmingly positive user feedback regarding app usability and effectiveness in promoting financial discipline.
Reflection
Reflection & Learnings
Designing Nutra deepened my understanding of behavioral psychology and the critical role gamification plays in user motivation. I significantly strengthened my skills in UX research, iterative prototyping, and maintaining cohesive visual systems, ultimately creating an effective and joyful user experience.
